.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in financial backing each year, have increased virtually $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag results from market concentration, enhanced regulative pressures, as well as financial uncertainties.ADWEEK talked with five VCs that remain to invest in adtech providers, in spite of these challenges, about what they are actually searching for and what they stay clear of. Possibly unsurprisingly, these investors are actually targeting possibilities in privacy-focused modern technologies and industry-specific locations such as linked TV.